Model of the media is how the media industry functions and creates revenue andf profit. There are different sections to this model and I will be discussing the main three diffeent stages of the process.
Production
Both film and music production comes from labels and studios who produce the media for the audience to consume. Before this media production is consumed however there is a stage where the media source must be advertised and distributed to an audience. Examples of Studios and music videos are;
These types of media companies are responsible for developing and producing films and music videos for entertainment purposes and to gain a profit by doing so through consumer audiences. This means that the companies are competing with eachother to produce the best material for a consumer audience to buy. This increases competition between ther companies. Film studios would hope to employ the best actors, develop the best storlines and plots and to also use the most up to date technology to record and shoot their films which comes from revenue made by previous films to keep the livelihood of the company alive. Record labels would hope to sign the best artists who would produce the best music for an interested consumer audience. Also, successful record labels would be keen to employ a variety of artists so that there is appeal to many different audiences and a greater profit for the company.
The Media Text
The media text is essential within the model of the media and the process of text, audience, institution. The media text that is produced determines the target audience and who is going to purchase the product. This is where there is competition between the institutions mentioned above which are eager to outdo their opposition through the quality of their products. In the film industry, there are different levels of film such as feature blockbuster films, independent films and culture specific films. There is also different styles of films which determine who the target audience is and who is most likely to purchase the product. An example of different styles of films is a Thriller and a romantic comedy. Another important factor is the advertising of the product which will determine how much exposure the product will get and for allowing the product to reach its target audience.
Consumer
The product is then distributed through different means such as in cinemas and picture theatres, DVDs and recently illegally downloaded which somewhat hinders this process. This is where the money is generated within the industry and is placed back through the different stages in the cycle where payments go through to all the people involved in developing the film and the media product. The people that also benefit from these finanaces are the cinemas, the companies that sell the DVDs. This whole cycle shows how money is generated within the industry and how everyone benefits from thios in different ways. To conclude, the studios create and produce the media product, the product is then exposed to audiences who pay to see the content and this money flows back round through the cycle. The way illegally downloading flms to view hinders the process is that consumers are viewing the content without paying for it which damages profits made by the film and consequently means that the budget is affected for future films and thus the quality of the film is likely to be less than that of before if this is the case.
