Audience research

 

 

In order to complete our music video it is imperative that we find out what people think and enjoy about music videos so we can incorporate this into our own music video in order to identify what the key characteristics we need to implement are;

Survey

 

My group used this survey in order to find out what it is that people like to see in music videos and how we must incorporate these features into our music video to placate the audience and fulfil and meet their expectations and what they would hope to see in a completed music video. Below are some of the examples of the answers we received from the people who undertook our survey;

 

Response to: What makes an artist memorable?

 

"What makes an artist memorable for me is for them to create their own iconic image and embrace it. This may mean they stick to similar clothing and use similar makeup in their music videos which is bold and impacting and makes me look at them as cool, edgy, unique and life-loving"

 

Response to: What makes a good video?

 

"Well, I'm not entirely sure, however, what I do know is that a good video relates its lyrics to the action and content of the music video, I believe this allows me to identify and gain meaning from the video as well as it allowing me to venture on a journey"

 

Response to: How often do you watch music videos?

 

"Well that is rather hard to say exactly, most of the time I see music videos on television when I am on the music channels or flicking through the channels and a specific song catches my ear or a music video looks interesting. However, if I hear a song on the radio or on another source I do feel obliged to go and search for it online so I can download it to my device. However, I would admit that the music video does play a big part, especially for the popularity of the soundtrack"

 

 

Examples to Support these ideas:

 

Lady Gaga

 

 

Lady Gaga supports the answer to the question about what makes a good artist based on the fact that she has a bold and specific image that she has created and embodies this to the max. Gaga upholds this image throughout her work and this makes her memorable to the audience and the people who watch her work.

 

 

 

Lady Gaga's video here shows the very reason why she can be labelled an iconic artist that has adopted her own style and image and is very impacting on her audience. This generates popularity and a desire to

 

 

We found that many people said that they enjoy watching R&B and Alternative, and with further research we found that many people also enjoyed Pop Music videos and also videos that were suggestive of a story and had real meaning to it.

 

Chart

 

 

This chart shows which genres of music people are most interested in and listen to the most. This gave us some indication of what type of music if used in our music video would attract the largest audience. However, we had to be savvy and intellectual about our decisions and we furthered our research into finding who are the people being questioned about what music they like and what music videos they prefer to watch.

 

Reliability

 

We had to identify who was going to be our target audience and what resources and minerals we would need to encompass the features that would attract the audience members. We found another chart that gave us a different perspective and helped us to regulate the varying tastes of different styles of audience.

 

 

Not only does this chart provide a wider variety of choice for the people taking the survey, we found that the survey was conducted for people between the ages of 16 - 40, which prior to this we had established and finalised as our target audience for our own music video. It also helped us identify that not many people enjoyed the Indie genre of music and helped us in our decision that we were not going to use the track "It matters" by O not my day who was an independent music band who specialised in the Indie genre of music.