The feedback that we got from the rough cut of our music video was related to the editing pace and the different shots we used at different times throughout the videos.
When we showed our teachers and three students from our class our rough cut of the video they gave some suggestions of improvements based on the shot types we used in the video. The master shot we used for the majority of video it was said was sometimes used for too long a duration at different times in the video. From this we incorporated a wider range of shots we took while filming this part of the music video which helped us give a flavouring to our video. This was based on the fact that we started to use different types of shots such as close up shots, medium shots and shots of the supporting members in the video. After incorporating these shots into our video, we asked the same audience to view it and they said that they were more stimulated and engaged by our work.
The feedback also consisted on some suggestions on what we could do better to make our storyline within our music video make sense. This would make our music video more appealing to our audience as they would be able to understand our narrative and plot structure to a greater length than they would without this performance. Based on this, as a group we collectively decided that it would be a good idea to change the position of some of the clips throughout the editing of our video which would better structure our narrative and make our storyline clearer to our audience. After we made this improvement, the audience members who were viewing the video originally said that they could understand our story better and it made it easier for them to watch our media product and follow the structure of it.
Style and Finish
Originally, our video ended very abruptly which was quite shocking and unexpected for our audience. The audience members who watched our rough cut we skeptical of the quality of our ending and collectively as a group we decided that we needed to do something and use an effect to stylise the ending. Based on this, we used an unused clip that we had taken whilst filming our music video and instead of an abrupt ending with the song cutting out quickly and the screen turning to black, we added the clip in and allowed the music to fade out gradually instead of abruptly cutting off like it did originally and the screen slowing changing and turning black. This was a better ending to the music video as it was easier for the audience to digest and was less shocking. Overall, I believe that this new style of finish made our video more eloquently and related better to the tone and the pace of our video.
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